617 CLUB
617 Club is a members-only club offering young professionals in Boston unique social opportunities through vibrant events and private access to historic Fenway Park. The exclusive club was started 2025 as a Boston Red Sox ticketing initiative geared towards attracting a younger, new crowd to baseball games.
With the club still being relatively new, only in it’s 2nd season, there was a need to continue to grow membership numbers and to boost engagement within the club. For my internship’s photo project, I aimed to elevate the marketing and content 617 Club in order to meet this demand.
I order to achieve my goal, I identified two different ways in which I could provide extra photography coverage to support the objective of the club’s social and marketing team: member portraits and expanded event coverage.
Member Portraits
A series of member portraits was conducted with the intention of showing prospective members the variety of people they could meet as well as showcasing the individuality of each member.
Event Coverage
Expanded event coverage was executed with the purpose of featuring the types of exclusive events that the club offers, including trivia nights, intimate concerts, special ticket offers and dating mixers.
